{"id":365,"date":"2022-03-30T13:00:00","date_gmt":"2022-03-30T13:00:00","guid":{"rendered":"http:\/\/thetravelingyogi.com\/?p=365"},"modified":"2024-07-19T14:47:48","modified_gmt":"2024-07-19T14:47:48","slug":"beyond-dance-challenges-4-choreographers-share-their-unique-approaches-to-tiktok","status":"publish","type":"post","link":"http:\/\/thetravelingyogi.com\/index.php\/2022\/03\/30\/beyond-dance-challenges-4-choreographers-share-their-unique-approaches-to-tiktok\/","title":{"rendered":"Beyond Dance Challenges: 4 Choreographers Share Their Unique Approaches to TikTok"},"content":{"rendered":"

Can you remember the last time you thought of a clock when you heard the word \u201cticktock\u201d? We can\u2019t either. The TikTok app has brought new meaning to the word\u2014and a new space for dancers to create and share the moves they\u2019re making with the world.<\/p>\n

TikTok has definitely evolved since it first launched in 2016\u2014and living through quarantine brought droves to the platform out of pure boredom. But what\u2019s remained true from the start is the popularity of dance-challenge videos. These \u201cchallenges\u201d are less of a social competition to determine who is the best dancer, but serve as more of a call to the TikTok community to join in on the fun by recreating the movements they see. They typically follow a fairly standard format of simple, front-facing choreography, mostly consisting of upper-body movements that are usually fit for any beginner to learn.<\/p>\n

Although the dance challenge \u201caesthetic\u201d has undoubtedly fed the app\u2019s popularity, there\u2019s more going on in the dance world of TikTok. Some artists and choreographers are creating more than just viral challenges that turn with the wind. They are making works that aren\u2019t meant to be duplicated (or, in proper TikTok terms, \u201cduet\u201d-ed), but instead stand alone as their own pieces of art, made specifically for the platform and to be appreciated as they are.<\/p>\n

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Behind the scenes of an El Choreography TikTok video. Courtesy Tucker and Wride.<\/figcaption><\/figure>\n

Lea Tucker & Emry Wride, aka \u201cEl Choreography\u201d<\/h2>\n

(@elchoreography) 51k TikTok followers<\/p>\n

Lea Tucker and Emry Wride are two sisters who have mastered the art of creating a theater-like dance experience to be witnessed via your phone screen. Their dancers are often in full costume to give viewers the complete concept as it was visualized in their minds. With pure intention and emotion, they\u2019ve showcased dancers\u2014sometimes as soloists, other times in a small group\u2014passionately bringing the lyrics from the soundtrack of the \u201cBridgerton\u201d Netflix series to life through choreography that effortlessly communicates the message of each song.<\/p>\n

When they joined:<\/strong> \u201cWe started using TikTok in January 2021. What drew us was definitely the #BridgertonMusical trend started by two extremely talented songwriters, Abigail Barlow and Emily Bear. We fell in love with the music, and it inspired us to start creating content on the app. In the beginning, the content was all \u2018Bridgerton\u2019-focused. Today, we\u2019re branching out.\u201d<\/p>\n

The pros and cons:<\/strong> \u201cThe pros are how vast the audience range can be, and how quickly content can spread. People are very interactive, and creators are very collaborative on TikTok. The cons are how apparent view count is, and how the app values and rewards it. It can add unnecessary pressure to constantly produce viral videos.\u201d<\/p>\n